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Zoom:视频通讯市场趋势明朗,高速增长才开始
Eric Yuan, founder and chief executive officer of Zoom Video Communications Inc., speaks during the BoxWorks 2019 Conference at the Moscone Center in San Francisco, California, U.S., on Thursday, Oct. 3, 2019.
Eric Yuan, founder and chief executive officer of Zoom Video Communications Inc., speaks during the BoxWorks 2019 Conference at the Moscone Center in San Francisco, California, U.S., on Thursday, Oct. 3, 2019.
Bloomberg

Shares of Zoom dropped 7.46% Wednesday, as investors likely took their profits from Tuesday’s stock surge. 

The videoconferencing software company’s stock soared 41% on Tuesday after it reported fiscal second-quarter earnings that were better than analysts had expected and raised its full-year guidance. The company reported that its revenue more than quadrupled during the quarter.

The company, which went public in April 2019, still has a market cap of about $119 billion. It was worth $25 billion a year ago. 

Zoom has widely benefited from the Covid-19 pandemic, as employers and educators turn to the software to replace in-person meetings and lessons. Zoom averaged 148.4 million monthly active users in the quarter, up 4,700% year over year, RBC analysts led by Alex Zukin wrote in a note distributed to clients on Aug. 17, citing data from app analytics start-up SensorTower.

Zoom now ranks among the most valuable U.S. tech companies, with a market cap higher than IBM and VMware. 


Zoom成功的关键在于它有能力使付费客户数量得到增长,这指的是高预算的企业客户,而非那些免费使用其服务的用户。


该公司主要为企业客户提供个性化视频会议服务获得收入,全球500强企业,有超过400家使用Zoom账户,并持有超过2,000个Zoom账号。使用Zoom作为企业视频培训、网络办公、线上会议的主要平台,已经成为跨国公司的共识。稳定、高速且通用,是Zoom之所以得到用户认可的原因。


视频会议领域,长期以来被大型公司垄断。销售方式通常是自上而下,大型企业的管理层作出采购决策,然后全公司购买并部署一整套会议视频系统。


Zoom作为这一领域的新晋公司,另辟蹊径,采取自下而上的方式,主攻个人用户,推出了免费使用的方案。在得到大量个人用户的认可后,通过这些用户反向助推企业客户的购买决策。Zoom从美国的大学开始,逐渐积累大客户,实现盈利。


过去一年为Zoom贡献营收超过10万美元的公司,被其称为大客户。Zoom的大客户在本季度翻倍,达到4000多家。


各国因疫情实施封锁以来,Zoom的竞争对手思科Webex和微软Teams的使用率都出现了大幅下滑。但显然,Zoom的新增客户来自竞争对手。


在Zoom启动之后,快速成为视频会议领域的绝对寡头。据IDC估计,思科WebEx、华为、宝利通只占到全球36.7%的市场份额,而Zoom独占近六成的份额,且增速惊人。